Series of one-page inserts to accompany Barnard College's newly accepted students’ welcome package. Client directive was to highlight four relevant and exciting topics for incoming students designed with the ability to customize each packet.

Design: Jen Smith
Art Direction & Acceptance Folder Design: Sara Tomko
Copy: Nik Korpon

Client: Barnard College

Designed at NCSDO

User-helpful graphics for the school's Viewbook, communicating the relationship between scientific research, the school pedagogy and the resulting benefit to Indian Creek students. Similarly, a series of simple and elegant infographics were applied to the school's Annual Report, created to catch the eye amongst a sea of annual financial stats.

Information Graphics Design: Jen Smith
Publication Design & Art Direction: Amanda Shepherd

Client: Indian Creek School

Designed at NCSDO

Pingry's campaign collateral was extensive, including a case statement, school brochures, athletic brochure, and funding opportunity inserts. Under the visual framework derived from the campaign's name, ("Blueprint for the Future"), personal contribution included the design of secondary brochure covers and case statement inserts. Also tasked with creating six icons and selecting corresponding illustrations for the key funding priorities.  

Design: Tracy Raff & Jen Smith
Art Direction: Tracy Raff
Copy: Matt Westbrook & Nik Korpon

Client: The Pingry School

Designed at NCSDO

Tasked with redesigning AHLA's call for volunteers campaign, we shortened its messaging and used a bright, vibrant palette. Our approach was designed to increase interest in volunteer opportunities that suit a diverse array of member talent.

Design & Art Direction: Jen Smith

Pingry People Microsite--visually integrated with a call-to-action postcard--was an opportunity for current and prospective community members to engage in an interactive and in-depth look into Pingry's maxim, "collaboration happens by design." 

Design: Tracy Raff & Jen Smith
Art Direction: Tracy Raff

Client: Pingry School

Designed at NCSDO

“Creating Connections,” the third and final phase in Amherst's capital campaign, allowed for a refreshed visual identity that re-energized what came to be the most successful campaign in school history. The final weekend-long celebration played off of the phrase "creating connections," using simple, bold design and messaging. 

Design: Jen Smith
Art Direction & Design: Tracy Raff
Copy: Matt Westbrook

Client: Amherst College

Designed at NCSDO

Information Graphics  User-helpful graphics frame key University messages related to academic excellence, affordability, and outcomes. Packaged in a compact and interactive publication used by traveling admission counselors. 

Map Design  Featured in University of Pennsylvania's visit brochure. This densely packed map highlights the University's location, illustrating its proximity to abundant and diverse amenities in all areas of student life--Explore, Play, Learn, and Eat.

Information Graphics & Map: Jen Smith
Publication Design & Art Direction: Margaret Zivkovich 

Client: University of Pennsylvania

Designed at NCSDO

Parent's Brochures  Four-part series for parents of potential students. Task was to address the issues that matter most to parents in straightforward and easy-to-reference brochures. 

Department Cards  Series of quick reference cards highlighting each major's most impressive components, with a call to action element. Client was looking for a takeaway for potential students who visit campus and want more information on majors that are of interest.

Design: Jen Smith
Art Direction: Sara Tomko
Copy: Matthew Swanson

Client: Lebanon Valley College

Designed at NCSDO

College-wide stationary template and comprehensive brand manual, as follow up to NCSDO-produced identity and position strategy. 

Design: Jen Smith
Logo Design & Program-wide Art Direction: Sara Tomko

Client: Manhattanville College

Designed at NCSDO

Content for the multichannel student search series was built around Manhattanville’s extraordinary opportunities available in the pursuit of internships and gain cultural fluency—all in the shadow of New York City. Task included drawing from NCSDO's previously established admissions collateral while visually integrating these print and digital solicitations.

Design: Jen Smith & Sara Tomko
Art Direction: Sara Tomko
Copy: Matthew Swanson

Client: Manhattanville College

Designed at NCSDO

Following NCSDO's development of Lebanon Valley College's brand platform (key messages, strategic language, talking points, and creative expressions) the client requested a brand book to serve as a guide for campus communicators.  

Design: Jen Smith
Art Direction: Sara Tomko
Copy: Matt Westbrook

Client: Lebanon Valley College

Designed at NCSDO

Client directive was to create an informational brochure to help newly-admitted students easily reference the dense amount of information given to them during orientation weekend. This comprehensive program includes an easy-to-reference schedule and navigation-friendly campus map and on-campus resources. 

Design: Jen Smith
Art Direction: Margaret Zivkovich 
Copy: Nik Korpon

Client: University of Pennsylvania

Designed at NCSDO

Travel Brochure  Tasked to differentiate Stanford among the world’s most selective universities, this preview piece features iconic Stanford imagery, seting the tone for a suite of admission materials that show the Stanford spirit in action. 

Financial Aid Brochure  Straightforward, factoid-driven financial aid brochure for prospective students and their parents.

Design: Tracy Raff  & Jen Smith
Art Direction: Tracy Raff
Copy: Matt Westbrook & Nik Korpon

Client: Stanford University

Designed at NCSDO

16-page, print-on-demand, quick reference book, serving as a guide for campus communications. The guide highlights key messages, strategic language, and talking points for campus communicators.    

Design: Tracy Raff & Jen Smith
Art Direction: Tracy Raff
Copy: Matt Westbrook

Client: Rutgers University

Designed at NCSDO

Annual newsletter sent to high school counselors, keeping them up-to-date on what Penn has to offer their students. Information broken down into quick reference factoids, graphics and bulleted information. 

Design: Jen Smith
Copy: Matt Westbrook

Client: University of Pennsylvania

Designed at NCSDO

Task was to create a stand-out acceptance package to differentiate Manhattanville from competitive cohort. Includes a keepsake magnet that (once removed) reveals a clever "your in!" message, elevating the emotional high felt when receiving acceptance into a top-choice institution.  

Design: Jen Smith
Art Direction: Sara Tomko
Copy: Matthew Swanson

Client: Manhattanville College

Designed at NCSDO

"Quiet-Phase Primer for Campaign Leadership" and a companion guide for University stakeholders. This comprehensive package laid out the details of their strategic plan and their financial priorities--a lot of dense information distilled by the use of charts, graphs and diagrammatic representations.

Graphics & Design: Jen Smith
Design & Art Direction: Tracy Raff

Client: Santa Clara University

Designed at NCSDO

"Quiet-Phase Primer for Campaign Leadership" and a companion guide for University stakeholders. This comprehensive package laid out the details of their strategic plan and their financial priorities--a lot of dense information distilled by the use of charts, graphs and diagrammatic representations.

Graphics & Design: Jen Smith
Design & Art Direction: Tracy Raff
Copy: Matt Westbrook

Client: Santa Clara University

Designed at NCSDO

Client directive was to create a thorough yet concise program to help newly-admitted students easily digest the large amount of information given to them during orientation weekend. This comprehensive guide included an easy-to-reference schedule and navigation-friendly campus map and directory. 

Design: Jen Smith
Art Direction: Amanda Shepherd

Client: Colby College

Designed at NCSDO

New England based land trust promoting recreational and ecological value in Massachusetts. A selection of mailings for various events held on the organization’s properties. 

Design: Jen Smith

Client: The Trustees of Reservations

Tasked with redesigning AHLA's call for mentors campaign, we shortened its messaging and used an eye-catching photograph to direct members to consider mentoring opportunities.

Design & Art Direction: Jen Smith

The National Multiple Sclerosis Society, Maryland Chapter, mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. The MS Society provided established style guides which I used to customize a selection of newsletters, informational brochures and mailings for various MS Society fundraising events. 

Production & Design: Jen Smith
Creative Direction: National MS Society

Client: National Multiple Sclerosis Society

Design & Art Direction: Jen Smith

Promotional Flipbook  Print-on-demand book that captures
the themes NCSDO has used to brand their top clients. 

Design: Jen Smith
Art Direction: Tracy Raff

End-of-Year Mailing  Annual end-of-year mailing to clients, 
boasting the past year's design awards and client outcomes.

Design: Amanda Shepherd & Jen Smith
Art Direction: Amanda Shepherd
Writing: Matthew Swanson

Designed at NCSDO